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Festivals & HolidaysFriday, November 20

Downtown Martinez Holiday Kickoff

Friday, November 20 · 5-9 p.m. · Downtown Martinez Participating Businesses

5-9 p.m.
When
  • Friday, November 20 · 5-9 p.m.
Where
Downtown Martinez Participating Businesses649 Main St. · Martinez, CA · 94553
Good to know
21+Outdoors

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About this event

FRIDAY, NOVEMBER 20, 2026 - 5-9PM

Imagine if the entire small business community came together to champion one cause: #SHOPSMALLFIRST. Downtown Martinez is joining The Boutique Hub and many other small businesses countrywide this holiday season in Pink Friday!

Join us for a delightful evening of wine tasting and shopping on November 20th, 2026.

At Pink Friday, we're shifting the holiday shopping narrative away from big corporations and towards our beloved local gems. Discover unique finds at our downtown businesses and outdoor evening market while experiencing the warmth of our beloved community.

Plus, indulge in delicious wines while you support small businesses. It's not just about the deals; it's about coming together to celebrate the spirit of collaboration and community.

This event is a festive kickoff to the holiday season with full pour wine and beer on plaza, vendor market, specials at local businesses, tree lighting and live entertainment including kids train ride, REAL snow, hot cocoa station and more!

Save the date, and let's make this Pink Friday one to remember! Don't forget to invite your friends and family to meet up at the plaza for the annual Holiday Tree Lighting at 7:30PM that same night!

This event will kickoff Toys for Tots in collaboration with and sponsored by NuVision Credit Union. Bring a toy to the event and drop off at NuVision Credit Union located at 634 Ferry St.

Redeem your advance purchase ticket or buy tickets if not sold out at: Main Street Plaza Next to Starbucks on the 600 block of Main St. Ticket check-in starts at 5pm. FREE Pink Friday shopping bag to first 300 guests to check-in. Sponsored by Martinez Refining Company.

Downtown Martinez Pink Friday and Outdoor Evening Market Saturday, November 20th - 5pm-9pm

Earlybird Discounted Ticket $40 through October 31st, 2026

Regular Ticket $45 November 1st through November 20th and $50 day of event - ONLINE ONLY (if not sold out)

Must be 21 years or older to sample wine. DD's are free! Must have valid ID. No Alcohol to be consumed outside tasting locations. Wine will only be served in the 2026 tasting cup. No other cups are permitted.

Downtown Martinez & Co. thanks you in advance for drinking responsibly and encourages you to pre arrange a designated driver or take Uber or Lyft.

From Downtown Martinez & Co.

Listed by Evvnt: United States and Eventeny: United States, gathered by the Napa events calendar.